10 LEGAL | Do I need to trademark my business name/logo? Avoid intellectual property pitfalls! w/David Lizerbram, Products of the Mind.

David Lizerbram, Business Law Strategist and host of Products of the Mind, a podcast about the intersection of business and creativity, shares his expert insights on the importance of trademarks as part of your marketing/business strategy. Find out who has priority when it comes to trademarks, the advantages of registration, and how to effectively license, buy and sell trademarks.

David Lizerbram is defining the leading edge of emerging markets and crafting legal strategies that allow business people to innovate. He uses case studies in the world of business, entertainment, and media to demonstrate actionable steps for listeners to achieve success in any industry. From explaining Business Law Fundamentals to exploring forward-thinking strategies, David is reinventing the relationship between entrepreneurs and legal counsel.
David Lizerbram is an attorney in private practice and the host of the #1 iTunes ranked podcast Products of the Mind, a Conversation About the Intersection of Business + Creativity.

David was born in Philadelphia and raised in North County San Diego, California. After graduating from the University of Southern California School of Cinema-Television (now the School of Cinematic Arts) and USC’s Marshall School of Business, he received his J.D. from Loyola Law School in Los Angeles. David speaks regularly about legal matters, and has presented on a legal education panel at San Diego Comic-Con every year since 2008. In 2011, David was appointed by California Governor Jerry Brown to the Board of Directors of the 22nd District Agricultural Association, which is responsible for oversight of the Del Mar Fairgrounds. He served in that position until the conclusion of his term in 2015. He also serves on the Board of Directors of the San Diego Music Foundation and is a co-founder of the Craft Beer Association of San Diego, a think tank focused on promoting San Diego County’s dynamic craft beer industry. David lives in North Park, San Diego with his wife, Mana Monzavi.

David Lizerbram & Associates was founded in 2005 in San Diego, California with the goal of providing high-quality legal services to entrepreneurs both locally and nationwide. Since the firm’s creation, David has assisted with a large variety of business matters. His clients have varied in size from solo entrepreneurs to publicly traded companies. David has provided legal guidance on multimillion-dollar rounds of fundraising, negotiated strategic partnerships with nationwide businesses and nonprofits, managed international intellectual property portfolios, and advised many innovative startups.