Communication

147 MARKETING | How to create a message that is memorable, attractive, and built to share. w/Jim Karrh.

147 MARKETING | How to create a message that is memorable, attractive, and built to share. w/Jim Karrh.

Jim Karrh, Ph.D., a recognized thought leader in marketing and buyer behavior and host of The Manage Your Message podcast, shares insights from his book: The Science of Customer Connections: Manage Your Message to Grow Your Business. Learn how to create stories about your business that lead to more productive customer conversations, leading to better relationships, more referrals, and a stronger brand for your business.

132 MARKETING | How to use content marketing to attract and close your most desirable customers. w/Laura Gale.

132 MARKETING | How to use content marketing to attract and close your most desirable customers. w/Laura Gale.

Laura Gale, author of Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy, shares expert insights on the world of content marketing. Learn how to apply the lessons Laura has learned from projects like the Twilight phenomenon, JK Rowling's post-Harry Potter publications, and the personal memoirs of Michael Palin, Nelson Mandela, and Tina Fey to attract the customers you value the most.

118 LEADERSHIP | How to overcome the hidden triggers that shape everything we say and do.

118 LEADERSHIP | How to overcome the hidden triggers that shape everything we say and do.

Shye and Craig break down the core concepts from Triggers: Creating Behavior That Lasts – Becoming the Person You Want to Be, by Marshall Goldsmith and Mark Reiter. Why do we struggle to behave in ways that benefit us? Our environment is full of hidden triggers that make creating change difficult, but by becoming aware of our triggers, we can develop new responses to them. Learn how to build new behaviors that have a positive impact on your business and personal relationships.