Communication

132 MARKETING | How to use content marketing to attract and close your most desirable customers. w/Laura Gale.

132 MARKETING | How to use content marketing to attract and close your most desirable customers. w/Laura Gale.

Laura Gale, author of Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy, shares expert insights on the world of content marketing. Learn how to apply the lessons Laura has learned from projects like the Twilight phenomenon, JK Rowling's post-Harry Potter publications, and the personal memoirs of Michael Palin, Nelson Mandela, and Tina Fey to attract the customers you value the most.

118 LEADERSHIP | How to overcome the hidden triggers that shape everything we say and do.

118 LEADERSHIP | How to overcome the hidden triggers that shape everything we say and do.

Shye and Craig break down the core concepts from Triggers: Creating Behavior That Lasts – Becoming the Person You Want to Be, by Marshall Goldsmith and Mark Reiter. Why do we struggle to behave in ways that benefit us? Our environment is full of hidden triggers that make creating change difficult, but by becoming aware of our triggers, we can develop new responses to them. Learn how to build new behaviors that have a positive impact on your business and personal relationships.

74 STRATEGY | How to be a better presenter. w/Scott Schwertly.

74 STRATEGY | How to be a better presenter. w/Scott Schwertly.

Scott Schwertly, Founder, and CEO of Ethos3 and the creator of Badge, a proprietary presentation assessment tool which helps presenters discover and maximize their presentation style, shares insights from his book: What's Your Presentation Persona?  Learn how to craft and deliver remarkable presentations that will leave your audience wanting more.