Branding

156 BRANDING | Why Reputation Management is the new competitive advantage. w/Bill Coletti

156 BRANDING | Why Reputation Management is the new competitive advantage. w/Bill Coletti

Bill Coletti, Founder and CEO of crisis communications and reputation management firm Kith, shares insights from his best-selling book Critical Moments: The New Mindset of Reputation Management. Learn the behaviors that help the most effective leaders perform at their best during a crisis. Find out how to use the same techniques that leading global companies are deploying to protect and grow your most valuable asset - your reputation.

148 SALES | How to optimize your sales process to close more deals faster. w/Craig Klein.

148 SALES | How to optimize your sales process to close more deals faster. w/Craig Klein.

Craig Klein, CEO of SalesNexus, a comprehensive solution for CRM, marketing/email automation, and lead generation, shares insights on how to improve your end-to-end sales process. Learn how to avoid the common mistakes business owners make in the sales process. Discover how to raise brand awareness, attract more of your most likely customers, and reduce your time spent chasing dead leads.

147 MARKETING | How to create a message that is memorable, attractive, and built to share. w/Jim Karrh.

147 MARKETING | How to create a message that is memorable, attractive, and built to share. w/Jim Karrh.

Jim Karrh, Ph.D., a recognized thought leader in marketing and buyer behavior and host of The Manage Your Message podcast, shares insights from his book: The Science of Customer Connections: Manage Your Message to Grow Your Business. Learn how to create stories about your business that lead to more productive customer conversations, leading to better relationships, more referrals, and a stronger brand for your business.