11 BRANDING | Develop a brand that matters! Dramatically increase the value of your business. w/ Yanik Silver, Author of Evolved Enterprise.

Yanik Silver, best-selling author, entrepreneur, and marketing expert, shares insights from his latest book Evolved Enterprise, listed as #1 of "4 new books that can change your entrepreneurial life” on entrepreneur.com.  Yanik discusses how business owners can learn from emerging business models that align a company’s core competencies with social benefits as part of a powerful long-term differentiation strategy.  Discover how to develop a sustainable advantage over your competition, and increase customer and employee engagement, retention, and pricing power!

Yanik Silver redefines how businesses is played in the 21st century as the intersection of more profits, more fun and more impact.

Starting with his first million-dollar idea at 3 o’clock in the morning, he has bootstrapped 7 other products and services to the 7-figure mark from scratch without funding, taking on debt or even having a real business plan.

Yanik’s story and businesses have been featured in WIRED, TIME.com, USA Today, SmartMoney.com, MSN Money, Entrepreneur, Fox Business News, WORTH.com and the Wall Street Journal among others.

He is the author of several best-selling marketing books and tools including “Maverick Startup,” Instant Sales Letters® & “34 Rules for Maverick Entrepreneurs”. Yanik is the host of the annualUnderground Online Seminar®, a noted “Top-10 Event for Entrepreneurs” by Forbes.

His latest venture is Maverick1000, a private, invitation-only global network of the top entrepreneurs and industry transformers. This group periodically assembles for breakthrough retreats, rejuvenating experiences and ‘giving forward’ opportunities (to-date raising over $1MM+) with participating icons such as Sir Richard Branson, Tony Hawk, Chris Blackwell, John Paul DeJoria, Tony Hsieh CEO of Zappos.com, Russell Simmons and Tim Ferriss.

Yanik’s lifetime goal is to connect visionary leaders and game changers to catalyze innovative business models and new ideas for solving 100 of the world’s most impactful issues by the year 2100. Leveraging business as a multiplier for good…co-creating something great.

As a self-described “adventure junkie,” Yanik has found that his own life-changing experiences such as running with the bulls, flying MiG jets, HALO skydiving, exotic car rallies and Zero-Gravity flights have not expanded his limits but also led to breakthroughs in ideas, focus and business thinking. In between checking off items on his Ultimate Big Life List, he calls Potomac, Maryland home with his wife, Missy, and 2 mini maverick adventurers in the making, Zack & Zoe.