marketing

120 BRANDING | How to protect your brand and grow your customer base through Digital Knowledge Management (DKM). w/Duane Forrester.

120 BRANDING | How to protect your brand and grow your customer base through Digital Knowledge Management (DKM). w/Duane Forrester.

Duane Forrester, VP of Industry Insights for Yext and author of How To Make Money With Your Blog and Turn Clicks Into Customers, shares insights on Digital Knowledge Management from over 20 years’ experience in the search and social media. Find out what you can do to protect your brand online, and increase brand visibility and trust by improving your searchability via text and voice search technology.

109 FINANCE | How to price your products and services to maximize profits - Part 1.

109 FINANCE | How to price your products and services to maximize profits - Part 1.

Hosts Shye Gilad and Craig Moen review the core strategies and tactics of pricing. Learn how to avoid the common pricing mistakes that cost business owners thousands of dollars every year, and discover how to adjust your pricing to deliver more value to your customers and your bottom line. 

98 MARKETING | How to attract and close the rationally irrational customer. w/Steve Mckee.

98 MARKETING | How to attract and close the rationally irrational customer. w/Steve Mckee.

Steve Mckee, Founder, and President of McKee Wallwork & Company, an award-winning integrated marketing firm, and author of Power Branding: Leveraging the Success of the World's Best Brands, and When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It, shares insights on how to understand the non-rational ways your customers and prospects make decisions. Learn how to apply this knowledge to your marketing efforts to attract more of the right customers, and close more sales.