Marketing

147 MARKETING | How to create a message that is memorable, attractive, and built to share. w/Jim Karrh.

147 MARKETING | How to create a message that is memorable, attractive, and built to share. w/Jim Karrh.

Jim Karrh, Ph.D., a recognized thought leader in marketing and buyer behavior and host of The Manage Your Message podcast, shares insights from his book: The Science of Customer Connections: Manage Your Message to Grow Your Business. Learn how to create stories about your business that lead to more productive customer conversations, leading to better relationships, more referrals, and a stronger brand for your business.

145 SALES | Why humanizing sales is the key to winning more business in a technology-driven world. w/ Andy Paul.

145 SALES |  Why humanizing sales is the key to winning more business in a technology-driven world. w/ Andy Paul.

Andy Paul, Best-selling author and host of the top-rated sales podcast, Accelerate! with Andy Paul, is a go-to resource for sales leaders and top sales producers. Andy shares insights from inside The Sales House, the first all-in-one personal growth program for modern B2B sellers, that he founded in 2018. Learn how to navigate the challenges of attracting, connecting, and closing more customers in an increasingly distracted marketplace.

144 SALES | How artificial intelligence is transforming the world of CRM. w/Adam Honig.

144 SALES | How artificial intelligence is transforming the world of CRM. w/Adam Honig.

Adam Honig, CEO of Spiro Technologies, shares insights on the challenges of today's sales environment - especially for companies that sell B2B products and services. Learn how emerging technologies are helping businesses close more sales and operate at a higher level of efficiency.