100 BRANDING | How to build a powerful brand in a digital world. w/Bernhard Schroeder.

100 BRANDING | How to build a powerful brand in a digital world. w/Bernhard Schroeder.

Bernhard Schroeder, Director of the Lavin Entrepreneurship Center Programs at San Diego State University, shares insights from his book Brands and BullS**t. Excel at the Former and Avoid the Latter. Find out how to build a brand that creates such a powerful connection in a customer’s “mind and gut” that they feel there is no substitute for your product or service. 

99 STRATEGY | How to boost profits by focusing on customer satisfaction. w/Tema Frank.

99 STRATEGY | How to boost profits by focusing on customer satisfaction. w/Tema Frank.

Tema Frank, best-selling author, international speaker, teacher and customer experience strategy consultant, shares insights from her book PeopleShock: The Path to Profits When Customers Rule. Learn how to use Tema's "3P" Profit Formula to increase customer satisfaction, market share, and sales, while decreasing costs and employee disengagement. 

98 MARKETING | How to attract and close the rationally irrational customer. w/Steve Mckee.

98 MARKETING | How to attract and close the rationally irrational customer. w/Steve Mckee.

Steve Mckee, Founder, and President of McKee Wallwork & Company, an award-winning integrated marketing firm, and author of Power Branding: Leveraging the Success of the World's Best Brands, and When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It, shares insights on how to understand the non-rational ways your customers and prospects make decisions. Learn how to apply this knowledge to your marketing efforts to attract more of the right customers, and close more sales.