James Carbary, founder of Sweet Fish Media, a podcast production service for B2B companies, shares his insights on how to attract the right B2B prospects through value based marketing. Learn how to apply the same strategies James uses at Sweet Fish Media to help his B2B executives achieve explosive growth!
Jeb Blount, a best-selling author, strategist and consultant who advises many of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on sales, shares insights from his book: Fanatical Prospecting. Jeb outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects. The brutal fact is the number one reason for failure in sales is an empty pipe, and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform. Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.