129 SALES | How a "Serving Mindset" can help take the slime out of selling. w/Farnoosh Brock.

Farnoosh Brock, Author of The Serving Mindset: Stop Selling and Grow Your Business, shares how a "Serving Mindset" can help you develop a sales culture that creates more valuable and lasting customer relationships.

About Farnoosh Brock


Farnoosh Brock was born and raised in Tehran, Iran. After leaving Iran at the age of 11 and living in Turkey for three years, she moved to the United States with her family. Farnoosh studied electrical engineering and French at university and then entered the corporate world. In 2011, she went from an electrical engineer and rising leader at a Fortune 100 to business coach, entrepreneur, and CEO of her company, which she runs today with her husband, Andy Brock. In her coaching work, she shows business owners, professionals, entrepreneurs, and leaders to choose serving over selling to build deep trust with their customers and profitable, sustainable businesses for their employees and the future. In addition to her latest book, The Serving Mindset: Stop Selling and Grow Your Business (2018), she is the creator of Crack the Code to Get Promoted, an advancement leadership course for corporate professionals as well as the author of The Healthy Juicer's Bible (2013), The Healthy Smoothie Bible (2014), and The Big Book of Healing Drinks (2019). Find out more at farnooshbrock.com.