122 SALES | How to create the most important story you will ever tell. w/Dom Cappuccilli.

Dom Cappuccilli, CEO of The Clean Sell, has helped hundreds of entrepreneurs tell a better sales story and build a sales strategy from the ground up. Find out how to turn your expertise into a compelling sales story that converts more prospects to customers, and can dramatically shorten your sales cycle.


About Dom Cappuccilli

Dom Cappuccilli combines the power of a trained storyteller with the real world experience of an elite salesperson. In fact, he became an elite salesperson because he was a trained storyteller, which is why he is uniquely positioned to help you develop and perfect the story that will sell your product.

Dom attended the top-rated S.I. Newhouse School of Journalism at Syracuse University and became a sports and human interest reporter. While pursuing postgraduate work in screenwriting at UCLA, the founder of a fast-growing healthcare company requested Dom’s creativity to help tell a better sales story. Within 6 months, he doubled the company’s revenue by reimagining their sales. It was then that Dom started to realize the true potential of storytelling in business.

His next step saw him rise to sales leader at unicorn startup ZocDoc—currently valued at $1.8B—before joining Arches Technology as Vice President of Business Development. There, he created, oversaw, and successfully sold an entirely new patient education product line to cancer centers and health systems. While at Arches, Dom met many entrepreneurs and was amazed that almost all of them were succeeding in spite of their sales story, not because of it. After working with him for just a few hours, they started to see significant jumps in close rates and in many cases, six-figure increases in revenue! The Clean Sell was born soon thereafter and has helped hundreds of entrepreneurs find their story and grow their business since.