AnneMarie Hayek, a cultural consultant, generational expert, and social agitator who deeply understands society’s evolutions, shares the distinctions and defining characteristics of GenZ. Learn why Gen-Z is such a powerful generation and why their values and ideals are essential to a business owner from both a marketing and employer perspective.
AnneMarie shares:
What she believes is the false narrative being shared about Generation Z.
The differences between what other generations and Gen-Z employees are looking for from an employer.
How Gen-Z is the “creator generation” and the importance of that definition to the organizations that hire them.
Why she thinks we would expect that we would see much more loyalty for the investment that employer makes into gen Z than we did a decade or two ago with millennials.
AnneMarie Hayek
AnneMarie Hayek is a cultural consultant, generational expert, and social agitator who deeply understands society’s evolutions. She founded and leads two companies, Global Mosaic and ZSpeak, with a passion for navigating the cultural movements shaping our world. AnneMarie and her team of experts have advised the world’s largest companies, organizations, governments, and presidential candidates for more than twenty-five years. She has a graduate degree from the University of Chicago and previously served as SVP and VP of Global Strategy at BBDO and Leo Burnett.
