marketing

156 BRANDING | Why Reputation Management is the new competitive advantage. w/Bill Coletti

156 BRANDING | Why Reputation Management is the new competitive advantage. w/Bill Coletti

Bill Coletti, Founder and CEO of crisis communications and reputation management firm Kith, shares insights from his best-selling book Critical Moments: The New Mindset of Reputation Management. Learn the behaviors that help the most effective leaders perform at their best during a crisis. Find out how to use the same techniques that leading global companies are deploying to protect and grow your most valuable asset - your reputation.

120 BRANDING | How to protect your brand and grow your customer base through Digital Knowledge Management (DKM). w/Duane Forrester.

120 BRANDING | How to protect your brand and grow your customer base through Digital Knowledge Management (DKM). w/Duane Forrester.

Duane Forrester, VP of Industry Insights for Yext and author of How To Make Money With Your Blog and Turn Clicks Into Customers, shares insights on Digital Knowledge Management from over 20 years’ experience in the search and social media. Find out what you can do to protect your brand online, and increase brand visibility and trust by improving your searchability via text and voice search technology.

109 FINANCE | How to price your products and services to maximize profits - Part 1.

109 FINANCE | How to price your products and services to maximize profits - Part 1.

Hosts Shye Gilad and Craig Moen review the core strategies and tactics of pricing. Learn how to avoid the common pricing mistakes that cost business owners thousands of dollars every year, and discover how to adjust your pricing to deliver more value to your customers and your bottom line.