SaaS

72 MARKETING | How to get more customers without breaking the bank.

72 MARKETING | How to get more customers without breaking the bank.

Hosts Shye Gilad and Craig Moen discuss the Bullseye framework for testing marketing channels, developed by DuckDuckGo Founder Gabriel Weinberg and Justin Mares, and featured in their book Traction. Learn how you can apply the same tool deployed by some of the fastest-growing startups, to reboot a stagnant (or non-existent) customer acquisition strategy, make the most of your marketing dollars, and systematically grow your customer base.

49 SALES | How to overcome group buying dysfunction and close more sales. w/Garin Hess.

49 SALES | How to overcome group buying dysfunction and close more sales. w/Garin Hess.

Garin Hess, serial SaaS entrepreneur and CEO of Consensus, shares insights on how to prevent group buying dysfunction from killing 50% or more of your sales. Learn how to think about the key players in your buying group that influence the purchase decision, and develop a strategy to dramatically increase your close rates and shorten your sales cycle.