Ever wonder how the world of branding and positioning works? Prepare to be enlightened as we chat with Jackie Bebenroth, a principal and Brand Advisor at Muse, who's a seasoned professional with over 25 years of experience under her belt. Jackie shares her insights on the evolution of branding and the necessity of understanding a brand's purpose for creating lasting relationships with clients. She unravels how positioning has grown from competitive strategies to how a brand can solve problems for its customers.
We delve into a detailed conversation about the importance of a cohesive brand strategy and the repercussions of a misalignment between the brand and its leadership. Jackie highlights how a consistent brand presence across all customer touchpoints is crucial, and shares practical advice for entrepreneurs and executives, helping them grasp the bigger picture of their businesses. As we explore the journey of understanding and evolving your brand, you'll learn about Jackie's techniques for identifying a brand's strengths and opportunities, and tailoring customer experience to maximize their potential. This episode promises to equip you with a clearer understanding of how to evolve your brand with precision and confidence.
Jackie Bebenroth
Jackie Bebenroth is an award-winning positioning expert and agency founder who draws from two-decades experience as a brand strategist and entrepreneur to help visionary leaders achieve transformation inside their businesses and beyond. Jackie has shaped some of the nation’s leading brands. Using her own Productive Distancing techniques for brand strategy, she helps businesses evolve and define their true purpose – the WHY – so they can march forward with unwavering clarity and confidence. At her agency, Muse, she leads a team of strategists and creatives who are dialed into the needs of clients in nutrition and wellness segments, where behavior and lifestyle change is a prerequisite to success. She’s picked up a few accolades along the way, most notably a SXSW Interactive finalist award and Content Marketing Institute’s Content Marketing Leader of the Year.
More info and connect with Jackie on social:
www.jackiebebenroth.com
www.museheadsquarters.com
https://instagram.com/museheadquarters
