166 MARKETING | How to create a magical customer experience. w/Vance Morris

Vance Morris, founder of Deliver Service Now and author of Systematic Magic, shares insights on the value of meaningful customer engagement. Learn how to "Disney-fy" your business to create a magical customer experience that keeps them coming back for more!



Vance Morris

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Vance spent 10 years working for the mouse at Walt Disney World in Orlando Florida. He started his career at Disney on the Opening Team of the Yacht & Beach Club Resorts, and progressed through the management ranks as a Night Club Manager at Pleasure Island, Service Trainer aboard the Empress Lily, and on the revitalization team of the Contemporary Resort in the mid-90’s. It was at the Contemporary that Vance got his crowning achievement, Designing, Opening and Operating Chef Mickey’s, Disney’s flagship Character Dining Experience.

After leaving Disney, (yes people do leave) he utilized his skills to rescue or improve many of America’s companies and government agencies. His clients included Legal Seafoods, Tyson, NASA, Rain Forest Café, Compass Group, The Executive Office of the President of the United States, The Smithsonian and the Kennedy Center for the Performing Arts.

Tiring of corporate life, Vance opened his own Bricks & Mortar Business in 2007. After meteoric growth of his service business, other entrepreneurs began to seek him out for advice and counsel. This spawned his next busi- ness, Deliver Service Now!, consulting and coaching other companies on how to create and implement Disney style service and then apply Direct Response Marketing to profit from it.

Vance Morris has shared the stage with many of the premier marketers and service professional in the world; Dan Kennedy, Joe Polish, Bob Brown, Lou Ferrigno, Dean Jackson, Jack Canfield, Charles Henning, Lee Cockerell, and Meg Crofton.