Laura Gale, author of Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy, shares expert insights on the world of content marketing. Learn how to apply the lessons Laura has learned from projects like the Twilight phenomenon, JK Rowling's post-Harry Potter publications, and the personal memoirs of Michael Palin, Nelson Mandela, and Tina Fey to attract the customers you value the most.
About Laura Gale
Laura Gale got her start as a publicist for Hachette, a global publishing house, and worked on projects like the Twilight phenomenon, JK Rowling's post-Harry Potter publications, and the personal memoirs of Michael Palin, Nelson Mandela and Tina Fey.
Born and raised in Sydney, Australia, Laura now lives in Lisbon, Portugal (and spends a good part of the year in the US for events).
She started Gale Creative to help entrepreneurs and marketers to write, publish and market books that transform their businesses. She is certified by Digital Marketer in content marketing, conversion funnel optimization, and traffic acquisition, and has a degree in writing and publishing.
Laura is also the author of Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy. This book was a bestseller in Amazon's Marketing category, and in it, she outlines all the information she uses to create successful campaigns and assets for clients.
