73 MARKETING | How to craft a better social media strategy in six easy steps. w/Charlotte Chipperfield.

73 MARKETING | How to craft a better social media strategy in six easy steps. w/Charlotte Chipperfield.

Charlotte Chipperfield, Founder and CEO of Chipperfield Media, has developed marketing and social media strategies for Fortune 500 companies, and built a reputation as an expert, thought leader and speaker in the digital marketing space. Learn how to simplify your social media marketing efforts to acquire more of the right customers.

72 MARKETING | How to get more customers without breaking the bank.

72 MARKETING | How to get more customers without breaking the bank.

Hosts Shye Gilad and Craig Moen discuss the Bullseye framework for testing marketing channels, developed by DuckDuckGo Founder Gabriel Weinberg and Justin Mares, and featured in their book Traction. Learn how you can apply the same tool deployed by some of the fastest-growing startups, to reboot a stagnant (or non-existent) customer acquisition strategy, make the most of your marketing dollars, and systematically grow your customer base.

71 LEADERSHIP | How to create a one page accountability system that gets results!

71 LEADERSHIP | How to create a one page accountability system that gets results!

Hosts Shye Gilad and Craig Moen review the Function Accountability Chart framework developed by Gazelles International, as featured in the book Scaling Up by Verne Harnish. Learn how you can apply this simple tool to make sure the right people are aligned with your most critical functions, spot talent gaps, and create the right performance measures to track your progress towards reaching your company goals.