03 BRANDING | Personal Branding: Opting out is not an option! (Part 1) w/Jen Dalton, BrandMirror


Personal branding strategist and reputation management expert Jen Dalton, CEO & Founder of BrandMirror, shares how the business owner’s personal brand relates to the marketing, recruiting, and sales effectiveness of the entire business.  

Jen provides actionable steps for any business owner to develop their personal brand in a way that is authentic to the individual and relevant to their company’s success.


Jen Dalton, CEO of BrandMirror, has over 15 years of experience in strategy, marketing and coaching. In 2012, she made a gutsy move into the entrepreneurship space, launching her branding business and became a certified master personal branding strategist. She specializes in building your digital thought leadership on LinkedIn and other social media. She has spoken to and coached thousands of individuals and entrepreneurs about defining their brands, crafting their stories, and how to stand out. She is an international speaker and has worked with companies like the Navy, GE, IBM, Capital One, 1776, C-Lever, and more. In addition, Jen joined the Executive Coaching team in 2014 at Georgetown University and works with their Executive MBA candidates. Jen is currently a Senior Industry Fellow at the Georgetown University Women’s Leadership Institute. She believes you need to be a noise-breaker, not a noise-maker.