Hosts Shye Gilad and Craig Moen review the core strategies and tactics of pricing. Learn how to avoid the common pricing mistakes that cost business owners thousands of dollars every year, and discover how to adjust your pricing to deliver more value to your customers and your bottom line. (Part 1 of 2)
Many of the frameworks discussed in this episode are referenced in The Strategies and Tactics of Pricing, by Thomas T. Nagle, John E. Hogan, and Joseph Zale. A link to learn more about the book is provided below.