103 STRATEGY | How to beat your competition with the right growth strategy.

Hosts Shye Gilad and Craig Moen discuss "Jobs-to-be-Done" theory, and break down the components of the growth strategy matrix from Anthony Ulwick's Jobs to be Done: Theory to Practice.  Gain a new perspective on how to think about and prioritize customer needs, and learn how to categorize, understand, and employ the five strategies that drive growth in any industry.  

Click on the video below to learn more about the Growth Strategy Matrix