89 CULTURE | How to inspire lifetime loyalty from your employees. w/Lee Caraher.

Lee Caraher, CEO of Double Forte PR & Digital Marketing and acclaimed communication strategist, shares insights from her latest book The Boomerang Principle. Learn how you can engender a lifetime of loyalty from former employees, and gain a recurring dividend in the form of customers, partners, clients, advocates, contractors, and even returning employees.

About Lee Caraher

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought after communications expert known for her business building acumen and insights.

Lee is also an acclaimed author and speaker and a recognized expert on creating high performing, positive, intergenerational workplaces. Through her work, she shows companies how to embrace the qualities of different generations, and how to recognize the significant benefits of shifting the definition of company loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status.

Lee is active in her community, and sits on the board of directors or trustees of KQED Public Media, San Francisco’s Grace Cathedral, and Menlo College. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day. She splits her time between San Francisco and New York.