72 MARKETING | How to get more customers without breaking the bank.

Hosts Shye Gilad and Craig Moen discuss the Bullseye framework for testing marketing channels, developed by DuckDuckGo Founder Gabriel Weinberg and Justin Mares, and featured in their book Traction. Learn how you can apply the same tool deployed by some of the fastest-growing startups, to reboot a stagnant (or non-existent) customer acquisition strategy, make the most of your marketing dollars, and systematically grow your customer base.