98 MARKETING | How to attract and close the rationally irrational customer. w/Steve Mckee.

Steve Mckee, Founder, and President of McKee Wallwork & Company, an award-winning integrated marketing firm, and author of Power Branding: Leveraging the Success of the World's Best Brands, and When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It, shares insights on how to understand the non-rational ways your customers and prospects make decisions. Learn how to apply this knowledge to your marketing efforts to attract more of the right customers, and close more sales.

About Steve Mckee


A business and branding strategist for nearly 30 years, Steve has held executive positions at notable agencies including NW Ayer, Della Femina, and a division of McCann-Erickson Worldwide, on brands including Pizza Hut, International Paper, Bloomberg and Taco Bell. He has been published or quoted in The New York Times, USA Today, Advertising Age, Adweek, Investor’s Business Daily and The Los Angeles Times, among others, and he has appeared on CNBC, ESPN2, CNN, Bloomberg TV, and network television afiliates across America.

McKee Wallwork & Company is an award-winning integrated marketing firm founded in 1997 that has twice won the prestigious eAward for marketing effectiveness from the American Marketing Association and was recognized by Advertising Age as one of ten top small agencies in the nation.