40 STRATEGY | How to harness the power of social influence to position your business for success. w/Jonah Berger.

Jonah Berger, a charismatic marketing professor at the Wharton School, and author of the New York Times bestseller Contagious: Why Things Catch On, has spent the past fifteen years studying “social influence” and how it affects our decisions.  Jonah shares insights from his latest book: Invisible Influence: The Hidden Forces That Shape Behavior, to show how social influence works, and how we can use these insights to influence others, make smarter decisions, and better understand the mystery of human behavior. 

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About Jonah Berger

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.