22 STRATEGY | How to test your idea before you invest! w/author Devesh Dwivedi.

Devesh Dwivedi, Founder of Idea2Inception, shares insights from his latest book: Two Sentence Business Plan, a powerful tool for exploring business models for new products or services.  Find out what steps you can take to make an informed go/no-go decision on your next big move.

Devesh is a serial entrepreneur who loves to help aspiring entrepreneurs. He started his first business, a comic books rental company, when he was 14, and since then he has founded and co-founded several businesses. He has an MBA and worked for multiple Fortune 100s in Corporate America but being a square peg he never fit in that round hole.

Devesh has helped hundreds of entrepreneurs start and grow their businesses. In 2012, Devesh was recognized  as one of the Top 100 Small Business Experts in North America.

He has authored two books:  Breaking The 9 to 5 Jail, that helps the cubicle imprisoned aspiring entrepreneurs get out of the 9-5 rat race and start a business based on their purpose, passion, and priorities. Two Sentence Business Plan, an action guide like book that won the 2015 Small business Book of the Year under Resources category, and that helps business owners write their own business plan.

Devesh also teaches Entrepreneurship & Innovation MGT214 at Columbia College, Calgary and volunteers with Futurepreneur to support & promote youth entrepreneurship.

Devesh's business tips and advice can be spotted in National & major media channels including Forbes, Inc. Magazine, AMEX Open, Globe & Mail, Calgary Herald, Mashable, Business Insider etc.