52 BRANDING | How to stand out and thrive in the influencer economy. w/Ryan Williams.

Ryan Williams, Founder of Influencer Economy; a consulting group that helps brands and entrepreneurs develop and scale their platforms, shares insights from his book The Influencer Economy: How to Launch Your Idea, Share it With the World and Thrive in the Digital Age. Learn how to share your ideas to differentiate and grow your business and your brand in today’s crowded marketplace.

About Ryan Williams

Ryan Williams is an entrepreneur, writer, podcast host and former stand-up comedian. He is the Founder of Influencer Economy; a consulting group that helps brands and entrepreneurs develop and scale their platforms. He also hosts Stories from the Influencer Economy podcast, featured in Apple’s “New and Noteworthy” in 2015.

Ryan’s professional experience includes 12 years in marketing, business development, and entertainment. He has been a pioneer in the media industry, overseeing online marketing activations for companies such as Disney, Microsoft, Activision, and Warner Bros.

Ryan was an early team member at the entertainment technology start-up DigiSynd, which was acquired by Disney in 2008. At Disney, he and his team launched the company’s social media and analytics division. Post-acquisition, Ryan left Disney to join Machinima.com, which was one of the largest millennial YouTube communities in the world, founding their marketing and social media group. In 2011, Ryan joined at the London-based opinion network State, serving as their Marketing Director, while he remained based in Los Angeles for 2.5 years. He founded the Influencer Economy media company in 2014.

Ryan is fascinated by the world of Do-It-Yourself creators launching the next big things online. His podcast guests vary from YouTube visionaries like Freddie Wong, to investors/talent managers like Troy Carter to best-selling authors like Willie Geist. The book is book based on the stories from the podcast (also called The Influencer Economy) due in early 2016, profiling the emerging leaders of new social online economies.

Ryan received his B.A. in Human and Organizational Development from Vanderbilt University and attended secondary school at Choate Rosemary Hall. He used to perform stand-up comedy and direct independent short films in around the Washington D.C. area.