14 BRANDING | The Intentional Entrpreneur w/Author Jen Dalton

Jen Dalton, CEO & Founder of BrandMirror, personal branding strategist, and reputation management expert, shares insights from her new book: The Intentional Entrepreneur. This exciting new book is a must read for any business owner who wants to develop their personal brand in a way that is authentic and relevant to their company’s success.

The Intentional Entrepreneur

If you are launching or leading an organization, it is critical to be intentional about your value (and values) and how you stand out from the competition.

Building on concepts and insights from thought leaders like Seth Godin, with his book, When It’s Your Turn, and Gary Vaynerchuk, Crush It, The Intentional Entrepreneur gives you the tools and steps to build a reputation that breaks through the noise and connects with your people, customers, and community.

Self-awareness is critical as an entrepreneur; leveraging your strengths and outsourcing the rest is critical to success. This book will walk you through how to own your reality, your purpose, and how to shape how others perceive you through intentional content and communication. 

This book will help you understand:

  • How personal branding relates to your business and why

  • How you are unique and why people should do business with you

  • What questions to ask when figuring out how to blend your personal reputation and brand with the company brand over time

  • How to create a visibility plan that builds the best relationships to grow your business with clarity and meaning

  • Identify practical ways to manage your online reputation and presence for your brand as the CEO given you only have so much time in the day

Owning your reputation is about protecting it, building it, and becoming a Noisebreaker, not a Noisemaker. People want to work with, and for, someone who is authentic, clear, and shows up intentionally to create value for their people, clients, and community. 

From naming your business, to identifying your target customers, to building your unique content strategy – this book walks through dozens of examples and will help you build a reputation that matters and drives your business visibility and growth.


About the Author

Jen Dalton, CEO of BrandMirror, has over 15 years of experience in strategy, marketing and coaching. In 2012, she made a gutsy move into the entrepreneurship space, launching her branding business and became a certified master personal branding strategist. She specializes in building your digital thought leadership on LinkedIn and other social media. She has spoken to and coached thousands of individuals and entrepreneurs about defining their brands, crafting their stories, and how to stand out. She is an international speaker and has worked with companies like the Navy, GE, IBM, Capital One, 1776, C-Lever, and more. In addition, Jen joined the Executive Coaching team in 2014 at Georgetown University and works with their Executive MBA candidates. Jen is currently a Senior Industry Fellow at the Georgetown University Women’s Leadership Institute. She believes you need to be a noise-breaker, not a noise-maker.