105 FINANCE | How to keep more of what you earn under the new tax laws. w/Craig Cody.

105 FINANCE | How to keep more of what you earn under the new tax laws. w/Craig Cody.

Craig Cody, Certifed Tax Coach, Author, and CPA, shares insights on strategic tax planning.  Learn how to avoid common tax mistakes that cost business owners thousands, and the key questions you should ask your tax adviser to keep more of your income under the new tax laws.

104 MARKETING | How to learn the secret language of your ideal customer. w/Jeffrey Shaw.

104 MARKETING | How to learn the secret language of your ideal customer. w/Jeffrey Shaw.

Jeffrey Shaw, host of the popular business podcast Creative Warriors, shares insights from his book Lingo.  Learn how to understand your ideal customer's secret language to form a deeper connection, increase profits, and make your business irresistible. 

103 STRATEGY | How to beat your competition with the right growth strategy.

103 STRATEGY | How to beat your competition with the right growth strategy.

Hosts Shye Gilad and Craig Moen discuss "Jobs-to-be-Done" theory, and break down the components of the growth strategy matrix from Anthony Ulwick's Jobs to be Done: Theory to Practice.  Gain a new perspective on how to think about and prioritize customer needs, and learn how to categorize, understand, and employ the five strategies that drive growth in any industry.