73 MARKETING | How to craft a better social media strategy in six easy steps. w/Charlotte Chipperfield.

73 MARKETING | How to craft a better social media strategy in six easy steps. w/Charlotte Chipperfield.

Charlotte Chipperfield, Founder and CEO of Chipperfield Media, has developed marketing and social media strategies for Fortune 500 companies, and built a reputation as an expert, thought leader and speaker in the digital marketing space. Learn how to simplify your social media marketing efforts to acquire more of the right customers.

72 MARKETING | How to get more customers without breaking the bank.

72 MARKETING | How to get more customers without breaking the bank.

Hosts Shye Gilad and Craig Moen discuss the Bullseye framework for testing marketing channels, developed by DuckDuckGo Founder Gabriel Weinberg and Justin Mares, and featured in their book Traction. Learn how you can apply the same tool deployed by some of the fastest-growing startups, to reboot a stagnant (or non-existent) customer acquisition strategy, make the most of your marketing dollars, and systematically grow your customer base.

60 MARKETING | How to use video to get more leads. w/Steve Heimerman.

60 MARKETING | How to use video to get more leads. w/Steve Heimerman.

Steve Heimerman, master storyteller and founder of Tilt Motion, an award-winning video production company, shares insights on how business owners can distill complex topics into videos that entertain, engage, and educate. Learn how you can apply the same concepts Tilt Motion has used to help major companies such as United Healthcare, Wells Fargo, and Ford, to tell stories about your brand that connect with your most likely customers.