72 MARKETING | How to get more customers without breaking the bank.

72 MARKETING | How to get more customers without breaking the bank.

Hosts Shye Gilad and Craig Moen discuss the Bullseye framework for testing marketing channels, developed by DuckDuckGo Founder Gabriel Weinberg and Justin Mares, and featured in their book Traction. Learn how you can apply the same tool deployed by some of the fastest-growing startups, to reboot a stagnant (or non-existent) customer acquisition strategy, make the most of your marketing dollars, and systematically grow your customer base.

71 LEADERSHIP | How to create a one page accountability system that gets results!

71 LEADERSHIP | How to create a one page accountability system that gets results!

Hosts Shye Gilad and Craig Moen review the Function Accountability Chart framework developed by Gazelles International, as featured in the book Scaling Up by Verne Harnish. Learn how you can apply this simple tool to make sure the right people are aligned with your most critical functions, spot talent gaps, and create the right performance measures to track your progress towards reaching your company goals.

70 SALES | How to attract and close the most profitable customers. w/Mark Hunter.

70 SALES | How to attract and close the most profitable customers. w/Mark Hunter.

Mark Hunter, aka: “The Sales Hunter” is the author of High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results. A sales expert who speaks to thousands each year on how to increase their sales profitability, Mark shares key insights about prospecting that you can use to attract and close more of the most profitable customers for your business.