132 MARKETING | How to use content marketing to attract and close your most desirable customers. w/Laura Gale.

132 MARKETING | How to use content marketing to attract and close your most desirable customers. w/Laura Gale.

Laura Gale, author of Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy, shares expert insights on the world of content marketing. Learn how to apply the lessons Laura has learned from projects like the Twilight phenomenon, JK Rowling's post-Harry Potter publications, and the personal memoirs of Michael Palin, Nelson Mandela, and Tina Fey to attract the customers you value the most.

128 MARKETING | How to develop an intensely loyal customer base by building more meaningful relationships. w/Phillip Stutts.

128 MARKETING | How to develop an intensely loyal customer base by building more meaningful relationships. w/Phillip Stutts.

Phillip Stutts, author of Amazon bestseller FIRE THEM NOW, is one of the masterminds behind the curtain of political marketing. With more than 20 years of political and marketing experience, Stutts has worked with multiple Fortune 200 companies, has over two decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,000 election victories, including hundreds of U.S. House campaigns, dozens of U.S. Senate campaigns, and even three U.S. Presidential victories. Find out how to apply the same winning strategies and tactics used in politics to win more customers for your business.

126 MARKETING | How to generate referrals without asking. w/Stacey Brown Randall.

126 MARKETING | How to generate referrals without asking. w/Stacey Brown Randall.

Stacey Brown Randall, author of Generating Business Referrals Without Asking, and host of the Roadmap To Grow Your Business podcast, shares critical insights on her “no asking” referral generation strategy.  Learn how to deploy the same strategy that Stacey has used successfully with hundreds of companies such as Bank of America, Carroll Financial, International Minute Press, Wells Fargo Advisors, and other small businesses, to dramatically increase your lead generation for your best possible customers.